NITI Aayog, RMI, and RMI India Launch ‘Shoonya’ Campaign

• Integrity Education, Delhi
• 16, Sep 2021

• Shoonya is an initiative to promote zero-pollution delivery vehicles by working with consumers and industry.
• The campaign aims to accelerate adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.
• EVs emit no tailpipe emissions, which can contribute immensely to an improved air quality.
• Initially, close to 30 companies including Mahindra Electric, Tata Motors, Zomato, Sun Mobility, Lightning Logistics, Big Basket, Bluedart, Hero Electric, and Swiggy among others attended the kick-off meeting chaired by Amitabh Kant, the CEO of NITI Aayog
• As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote industry’s efforts towards transitioning to EVs for final-mile deliveries.

Why do we need this ?
Urban freight vehicles account for 10 percent of freight transportation-related CO2 emissions in India, and these emissions are expected to grow by 114 percent by 2030.